CONCERN FOR THE ENVIRONMENT
Although there is not a lot a single company can do to help reduce the impact of pollution, Breathe Ezy is committed to ensuring the business operates according to the best environmental practices. In addition Breathe Ezy has established a post-graduate scholarship for students at an accredited University where their research is contributing toward the mitigation of atmospheric pollution.
Giving something Back
Breathe Ezy is an ethical company and strives to ensure that it does not operate in isolation from the communities it serves. Each year the Company will support two Non-Government Organisations and declare a percentage of overall margin be passed over as a donation.
We feel that in exporting PURE NEW ZEALAND AIR® to countries where people have to live in the air that is heavily polluted with heavy metals, toxic agents and fumes from vehicles and industry, we contribute to the health of people who use our product. But we are also aware and fortunate that New Zealand is one of the few countries in the world that has access to pristine air quality and that in using this resource we should also take the opportunity to return a real contribution to NGOs that often struggle for financial support and yet work in some of the most disadvantaged sectors of society.
Breathe Ezy is pleased to support the work of the New Zealand Home and Family Society. This organisation provides specialised services accessible to whānau/family and tamariki/children including counselling services, residential parenting programmes and comprehensive, ecological assessment and evidence-based intervention programmes. The services aim to address early life experiences and risk factors to reduce the number of children in care by strengthening families within a nurturing environment.
To find out more about the work of the Society click the logo on the right.
Air quality is the next health push
The Christchurch Press
2 Apr 2019 Amy Nelmes Bissett
You don’t have to be that health-conscious to know that too much salt is bad, saturated fat should be avoided, tobacco is a no-go and alcohol should be drunk in moderation.
But while the research and the surrounding reading is vast when it comes to a healthy lifestyle, the air that we breathe has always been overlooked.
But that’s about to change. The latest wellness trend of 2019 is focused firmly on air health and its effects.
A World Health Organisation statement last year stated air pollution is destroying our health and is as problematic to our wellbeing as smoking. It contributes to seven million deaths a year. That’s one-in-six deaths globally. And nine-out-of 10 people at this very moment are breathing in polluted air.
And that’s not just residents in smog-filled cities like Beijing or Delhi, but also those in rural country towns up and down New Zealand.
Officially, 1000 people die each year in New Zealand from air pollution. Unofficially, the number is far higher as the data is incomplete, says Dr Guy Coulson, an air quality scientist at NIWA. ‘‘My opinion is that the number is much higher because the number we have, only counts for adults over the age of 30 because that was all that was available at the time,’’ says Coulson. ‘‘We don’t know what is happening to people under that age and it’s important to remember that children are much more vulnerable when it comes to the impact of air pollution.’’
One of the biggest misconceptions is that the problem lies predominantly in outside air. In fact, because we spend a staggering 80 per cent of our time indoors, this is where we’re exposed to the most pollution. Microscopic pollutants, which are really no bigger than 2.5 millionths of a metre, can enter the air from woo-burners, gas heaters, the paint on our walls and the cheap furniture in our home, and then enter our body when we breathe in. Most deaths and many illnesses caused by poor air health are cardiovascular, like heart attacks and strokes. And there’s also a rising concern that pollutants travel from the nose straight up to the brain, affecting brain development. But it’s an area still being researched.
‘‘A good example is that nice, new smell you get from new furniture made from MDF,’’ says Coulson. ‘‘It’s actually organic compounds being released and that can be harmful and usually takes about six months before it settles.’’